The History Of Fax

Advertising Fax machines seem to have been around forever. They almost seem like they are out dated piece of office machinery these days. But still many people use them every day and it’s easy to see why. They offer fast transfer of information and accurate .munication between people and businesses with the time of a phone call or the need of Internet connection. With these wonderful machines, however came a form of advertising that ran wild throughout the country and the world, fax blasting. Fax blasting is still used today of course, but nearly to the extent that it used to be used at. This is thanks to new laws put in place by different governments around the world. The idea for the fax machine has been around for ages and the first fax machine was patented in 1843, but it wasn’t until 1929 when the fax machine had be.e somewhat similar to what we use today, though much larger and slower. By the 1980’s the fax machine had shrunken down to a desktop size and .panies suddenly began using it constantly. They would fax not only for information transfer, but also for advertising. At the time fax blasting was a great way to get information out there cheap, because the .pany only paid for the call, while the customer paid for the expensive thermal paper needed to feed into the machine. Fax blasting was getting a bad reputation and rightfully so. .panies started using programs to track down as many fax number as they could. These programs simply called every number in a given area code and hung up if it was actual phone, but recorded any fax numbers. These numbers would be used in the next fax blasting that took place. Obviously with all of this negative attitude surrounding fax blasting, something needed to be done. In 1991 the Telephone Consumer Protection Act was passed. This act can all be made fax blasting illegal. But by the late 1990’s fax blasting was widespread again. This was thanks, in part, to large .panies boasting about their abilities to send thousands of faxes per day. Finally after several other laws that included a law that required the name and number of the person sending the fax to be on the fax, things finally got under control. Later the Telephone Consumer Protection Act was amended to allow for unsolicited faxes from anyone that you had established a business relationship with. In 2006 the laws were change one more time. Now when you are fax blasting you must define your business relationship in the fax and offer the customer some kind of an opt-out. This means that you must have a means by which everyone that is a part of your fax blasting must have a fax or phone number or an email that they can use to request to not get these faxes from you again. With fax blasting being such a great way to advertise and .municate with customers it is hard to imagine it ever being .pletely eliminated, but fax blasting .es with a list of responsibilities and rules for the sender. So if you are considering fax blasting be sure read up on the laws in your particular state regarding unsolicited faxing. About the Author: 相关的主题文章: